Additional Skills Based Marketing Interview Questions.
What is a keyword? How important is this from an SEO point of view? Keyword” is a term used to refer to the words and phrases that people enter into a search engine to find the information they are looking for. SEO keywords range from single words to complex phrases and are used to inform website content to drive relevant organic search traffic. Audiences use them when searching for something related to a brand. What are the key areas where you use keywords to optimize site ranking? Add keywords naturally to five key places on the website to optimize site ranking. Titles. Explanations. Titles & Content. Image captions & alt text. URLs. What are the basic models for determining pay per click? PPC currently exists in two forms: flat-rate PPC and bid-based PPC. With flat-rate PPC, Internet marketers enter into an arrangement with a fixed, unchanging rate per click. With bid-based PPC, those who want to place ads find themselves in a private auction where they bid against competito...