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Showing posts from March, 2022

Google Product Reviews Update will be streamed live in search results.

Google Product Reviews Update will be streamed live in search results : - Google is releasing an update to the search ranking algorithm designed to reward product reviews with in-depth research. Google has launched Product Reviews Search Algorithm Update, designed to rank deeper content that is better researched than abbreviated product summaries. This update specifically targets product reviews. Product review update designed to reward content that users find most helpful: Google Search always works to show the most useful and helpful information possible through testing, experimentation and review processes. Sites that publish product reviews should carefully monitor their traffic. The algorithm update is broadcast live, which means site owners can already see fluctuations in traffic and rankings. Any sudden spike or decrease in search traffic indicates that the site has been affected by an update of product reviews. Regardless of any changes in traffic, site owners should add citati

Create Improvement Leads Using Google Ads.

Create Improvement Leads Using Google Ads : - Local buyers, landlords and interior designers choose Google for home improvement.  Google advertising is a mystery and a great advertising tool that many home improvement businesses do not use. Every business wants to expand its market reach and make sure its marketing is in front of the right person. Google Ads gets a significant number of visitors, so the leads should be related to the home improvement product or service. Here are some tips to improve lead quality to increase leads and traffic in paid advertising campaigns. 1) Use the location target: Aim for a specific location.  Marketing managers and business owners who reach out to their specific interests will be shown relevant ads. To get Google advertising, ask: Who is the target audience? Where are they online? What are they interested in? When creating a Google advertising campaign, location targeting is often the default for the country but is sometimes set to 'All Location

Go deeper with keyword research using tools & techniques.

Go deeper with keyword research using tools & techniques : - New methods and tools help to go deeper into the keyword research process. A word or phrase can be searched frequently, although that fact alone does not mean that they are customers. When voice search and purpose are also a factor, it further complicates the entire keyword research process. The paid search campaign gives us insight into the keywords "money" - there are many other ways to find what real customers are looking for and/or who are turning into customers. Responsible for driving organic traffic to clients' websites. If have been in SEO for a minute, find out the following questions: How does that traffic get into our ROI? Are those visitors changing? In SEO, experience the burden of gaining visitors who become leads, customers or sales, this is where the in-depth keyword research process helps. Keyword Evolution: In an age when intention-based searches are more important to us than pure volume. A

Ranking of pages with a single keyword.

Ranking of pages with a single keyword : - 1. Analyze the top-ranking pages: Have not already done so, determine which pages rank in the top 5 to 10 positions in the search results. Use the SEO tool to help identify pages. For example, use SpyFu, SERranking, Semrush or Ahrefs to see which pages rank for the target keyword. Intent When looking at the top pages, what is the purpose of the page? In other words, is there a “buy” intent or a “knowing” intent? If top-ranked pages are information-centric, such as articles or blog posts, the search engine for that keyword indicates that it "knows" the intended purpose. Search engines do their part to address the intent of the searchers. Word count Word count is a bit controversial when it comes to SEO recommendations because there is no one-size-fits-all answer to how many words should be on a page. Word counting comes into play when looking at top-ranking pages. If those top pages are content-heavy, the glossary article may cause th