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Showing posts from January, 2022

The Role of Email Marketing to Develop a Business.

The Role of Email Marketing to Develop a Business : - There are a million things to do to enhance a website. Focus on everything from SEO to guest posting to improving site speed. They are definitely great things to do. However, many people put email marketing aside because they do not see its true value. If you are running an online business and do not prioritize email marketing, skip the most valuable Growth Channel and miss out on revenue opportunities. Although one of the oldest digital marketing channels, email marketing is the most powerful. Used effectively, it can make the difference between being a blogger and being a full-time, standalone content creator. If the eCommerce store is running, it may be the difference between some one-time buyers and loyal fans who come back again and again. Email Marketing Potential: Email marketing has been around for a long time - really a long time. Conditions have changed a little since then. Email marketing is still basically creating an em

Lighthouse performance metrics.

Lighthouse performance metrics : - Performance is a measure of how quickly a browser can assemble a webpage. Lighthouse uses a web browser called Chromium to create pages and runs tests on pages as they are built. The tool is open-source (i.e. maintained by the community and free to use). Each audit falls into one of five categories: Performance. Flexibility. Best practices. SEO. Progressive Web App. Use the lighthouse to indicate the series of tests executed by the partner GitHub Repo regardless of the method of execution. Lighthouse and WebCore Vitals: The Chromium project has announced a set of three metrics that measure Google-supported open-source browser performance. Measurements, also known as Web Vitals, are part of a Google initiative designed to provide unified guidance for quality codes. The goal of these metrics is to measure web performance in a user-centred manner. Created with a modified version of the WebCore Vitals as part of the Lighthouse v6 update. With the release

Contextual links may be a factor in Google's ranking

Contextual links may be a factor in Google's ranking : - Occasional links may be a factor in Google's ranking. The link carries more weight when used contextually than when it is placed randomly in irrelevant content, which does not mean that contextual links negatively affect site rankings. External links are often outside the control of the site owner. Contextual links are deep links from web page content. This content plays a major role in determining the uniqueness and relevance of a web page. They help search engines develop relevant factors for both pages, i.e. linking & linked ones. Inbound links are a ranking signal and vary greatly in the way they are weighed by Google. One of the key features that experts say can separate a high-value link from a low-value link is the context in which it appears. When a link is placed in a relevant context, it is assumed that it has a greater impact on the rankings than a randomly inserted link in an unrelated text. “Contextual li

Issues related to each digital marketing strategy.

Issues related to each digital marketing strategy : - There are thousands of potential digital marketing strategies. Four key elements are essential to every digital marketing strategy. 1. Ideal Customer Profile (ICP): Any great digital marketing strategy begins with research into the key possibilities for creating ICP's ideal customer profile. Age. Income. Gender. Geographical area. The main problem they face. This data can be easily retrieved from existing customers. Otherwise, pay for market research services, do keyword research, or even participate in online forums where customers gather. Knowing this demographic data as much as possible. Knowing this data allows us to clearly predict the future. 2. Clearly defined customer journey: Be careful not to fall into the trap of creating marketing assets. Also known as the Sales Funnel, customer travel is a series of planned steps that take the ideal opportunity before becoming a customer. The customer journey consists of four basic

Google Autocomplete

Google Autocomplete : - Autocomplete is a feature of Google search that speeds up searches rather than just typing. Automated systems generate predictions that help people save time by allowing them to quickly complete a search they already want to do. Learn how to use Google Autocomplete as part of keyword and topic research processes for a clever SEO strategy. Google Autocomplete is also a powerful marketing tool. SEO professionals and other digital marketers have been using it for years to communicate strategy, get keywords and find important questions that customers ask. They can use autocomplete to better optimize clients' digital properties and the content and messaging they generate. Google Autocomplete is a controversial but powerful search feature. When typing a word or a letter in Google, it fills in the list of search suggestions. Self-fulfilment is the same. SEO professionals paid search marketers, content marketers and social media managers can all benefit from using G